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From Street Coffee to Home Machines: The "Closed Loop" and Upgrade of Consumer Habits
Time:2026-04-27 14:38:22    Click:19

In the first three quarters of 2025, China's economy showed stable development, and the overall performance of the home appliance market was good. Data from GfK China's market measurement shows that the total retail sales scale from January to September reached 751 billion RMB. Looking at the sub-sectors, coffee machines became a dark horse in the market with a 72% year-on-year growth in sales value, highlighting consumers' strong demand for high-quality home appliances. Industry insiders point out that the rapid growth of coffee machines indicates that this category is moving from niche to mainstream. This is especially true as Luckin Coffee has used subsidies and convenience to cultivate the daily coffee-drinking habit in tens of millions of people. After people form the habit, many choose to buy home coffee machines (such as capsule or semi-automatic machines) to save money and for convenience, thus igniting the home market. Luckin has opened up a huge incremental space for the Chinese coffee machine market.

Against the backdrop of rising health awareness among the public, "sugar reduction and control" is evolving from a dietary choice to a mainstream lifestyle. Consumers are beginning to re-evaluate traditional high-sugar beverages like milk tea and fruit tea, and actively seek "low-burden alternatives" that better meet their health needs.

With its natural low-sugar and low-calorie properties, coffee has naturally emerged, transforming from a simple pick-me-up drink into a "superior alternative" with a healthier halo—it is not just a substitute, but an upgrade. To reinforce this health label, some brands have even started to clearly mark the calorie content of drinks on their menus, proactively "lightening the load" for consumers.

At the same time, for students and office workers, in the fast-paced, high-pressure norm of life, coffee's irreplaceable functional benefit of providing energy, combined with its newly acquired identity as a healthy beverage, creates a powerful synergy, jointly pushing it to the top position among daily drink choices.

The explosion of the coffee machine market is a history of the cultivation of Chinese consumers' coffee habits, which began on the streets and flourished in the kitchen. Its development trajectory is that brands like Luckin Coffee completed market education; under the combined influence of health consciousness and rational consumption, consumers ultimately achieved a closed-loop and upgrade of their consumption behavior by purchasing coffee machines.

For coffee machines, especially espresso machines with high pressure, the performance of the heating system directly determines the quality of the coffee. And thick-film heaters have become the "perfect partner" for coffee machines because they precisely align with modern smart appliances' core pursuits of "efficiency, precision, integration, and experience." Xinxiang Jieda Precision Electronic Components Co., Ltd. has been researching thick-film technology for 15 years and has won unanimous praise from customers with its advanced thick-film technology and stable product quality.

1. Instant Heating, No Waiting Required

Traditional Technology: Ordinary coffee machines use metal boilers or heating blocks, requiring long preheating times.

Jieda Thick-Film Technology: Can achieve "second-level" heating. Almost no waiting is needed after startup to provide hot water at the appropriate temperature, greatly enhancing user experience and production efficiency. This is a huge blessing for busy office workers in the morning.

2. Extremely Precise Temperature Control

A standard cup of espresso has extremely demanding requirements for water temperature (typically between 90°C and 96°C, with an error ideally within ±1°C).

Jieda thick-film heaters have low thermal inertia and fast response speeds. Paired with an intelligent temperature control system, they can adjust power in real-time and precisely to stabilize the water temperature at the set value. This ensures consistent extraction conditions for every cup, allowing flavor compounds to be fully extracted, and avoiding taste impairment due to water that is too hot (causing a burnt, bitter taste) or too cold (insufficient extraction, overly acidic).

3. Continuous Production, Stable Performance

When making multiple cups of coffee, traditional boilers may experience water temperature fluctuations due to heat loss.

The Jieda thick-film heating system can quickly replenish heat, maintain stable water temperature, easily handle the demand for continuous output, and ensure commercial-grade standards.

4. Compact Structure, Facilitating Miniaturization and Intelligence

Compared to bulky boilers and complex heating block pipes, Jieda thick-film heaters take up less space. This provides great flexibility for the internal layout of coffee machines.

Additionally, the steam heating plate for coffee machines that Jieda is developing is designed to be very flat, saving valuable internal space in the machine and offering more possibilities for designing more compact and aesthetically pleasing models. Moreover, the milk foam produced by the steam heating plate is denser and silkier. Welcome to call for detailed inquiries!


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